农户扩大产业规模意愿影响因素研究——以武陵山区千户猕猴桃产业样本为例

Research on the influencing factors of farmers’willingness to expand industrial scale:Taking the sample of thousands of kiwifruit industry in Wuling Mountain Area as an example

以连片脱贫地区、与全国一道摆脱贫困的武陵山民族地区为样本调查区域,以猕猴桃产业为例,从外在物理层面、外在软实力层面、内在原因层面3个维度对影响猕猴桃种植户扩大种植规模的因素进行分析。结果表明,适宜机械化生产程度、离商业中心的距离、硬化路面占比、专业技术人员入户指导次数、农机补贴、乡村振兴驻村人数、户主性别和年龄等因素正向影响农户扩大产业规模意愿;自然灾害发生频率、快递站点、户主受教育程度和身体状况等因素负向影响农户扩大产业规模意愿。基于此,从产业基础设施建设、产业综合支持政策、产业技术人才3个层面提出对策建议,做好“土特产”文章,助推特色农业产业有效衔接乡村产业振兴,巩固拓展脱贫攻坚成果同乡村振兴有效衔接。

Taking Wuling Mountain Area,a contiguous poverty-stricken area that had been lifted out of poverty along with the whole country,as a sample survey area,the kiwifruit industry as an example,the factors that affected kiwifruit growers’expansion of plant⁃ing scale from three dimensions of external physical level,external soft power level,and internal cause level were analyzed.The re⁃sults showed that factors such as the degree of suitable mechanization production,distance from commercial centers,proportion of hardened roads,number of professional and technical personnel for household guidance,agricultural machinery subsidies,number of rural revitalization residents,gender and age of the household positively affected farmers’willingness to expand industrial scale;fac⁃tors such as the frequency of natural disasters,courier stations,the education level and physical condition of the household had a nega⁃tive impact on farmers’willingness to expand industrial scale.Based on this,some countermeasures and suggestions from three levels of industrial infrastructure construction,industries comprehensive support policies and industrial technical talents were proposed.“Lo⁃cal specialties”were focused on the effective connection between characteristic agricultural industries and rural industrial revitaliza⁃tion was promoted,and the achievements of poverty alleviation were consolidated and expanded to effectively connect with rural revital⁃ization.