民族地区城市语言景观研究--以甘南藏族自治州合作市为例

Research on Linguistic Landscape in the Ethnic Areas:A case Study of Hezuo City,Gannan Tibetan Autonomous Prefecture

语言景观研究关注公共空间和场所中的语言使用问题。本研究采用拍照的方法收集合作市主干道上自上而下和自下而上两种标牌,分析该城市的语言景观现状及其背后的原因。研究结果显示:该城市无论是自上而下的政府标牌还是自下而上的商家标识大多采用了双语模式,即国家语言通用文字+藏文;很多商家的店铺名称中国家通用语言文字字体规格相对较大,藏文略小,这表明该地区在执行大力推广使用普通话政策的同时保障了少数民族使用本民族语言的权利。

This paper collects top-bottom and bottom-top signs on the main road of Hezuo City by taking photos,and analyzes on the city's language landscape and the reasons behind it.The results show that many of the city's signs mainly adopt a bilingual mode,that is,Chinese plus Tibetan.Further,in many store signs,the size of Chinese is a little bit larger than Tibetan's,which reflects the city's implementation of the Chinese language policy to vigorously promote the Mardian,meanwhile the country is meant to protect the rights of the ethnic group to use their own language.