高职院校团属新媒体引领学生思想的路径探究——基于陕西能源职业技术学院的调研

To Explore the Path of Ideological Guidance for Higher Vocational College Students——Based on the Research of Shaanxi Energy Institute

随着网络技术的快速发展,团属新媒体作为一种具有公信力的校内媒体,对高职院校学生思想引领具有重要意义。该文以团属新媒体在高职院校学生思想引领中的重要性为切入点,探讨了团属新媒体在提升学生思想政治认同感和促进学生全面发展与成长成才方面的作用,分析了团属新媒体对高职院校学生思想引领的现状,针对目前内容创新不足、传播策略单一、互动性不足等问题,提出加强团属新媒体关注度与吸引力、提升传播效果与覆盖面、优化内容创新、与思想政治教育相融合等对策。通过探究高职院校团属新媒体在学生思想引领和政治教育方面具有的重要应用和实践价值,探索出团属新媒体与高职院校思想政治教育的融合路径。

With the rapid development of network technology,youth league affiliated new media,as a credible campus media,is of great significance in guiding the thinking of vocational college students.This article takes the importance of youth league affiliated new media in guiding the thinking of vocational college students as the starting point,explores the role of youth league affiliated new media in enhancing students'ideological and political identity and promoting their comprehensive development and growth.It analyzes the current situation of youth league affiliated new media in guiding the thinking of vocational college students,and addresses issues such as insufficient content innovation,single communication strategies,and insufficient interactivity.It proposes measures to strengthen the attention and attractiveness of new media affiliated with the Youth League,improve communication effectiveness and coverage,optimize content innovation,and integrate with ideological and political education.By exploring the important application and practical value of youth league affiliated new media in student ideological guidance and political education in vocational colleges,we aim to explore the integration path between youth league affiliated new media and ideological and political education in vocational colleges.