“讲好中国故事”视域下中华优秀传统文化的对外传播策略探究

Exploring the External Communication Strategies of Excellent Traditional Chinese Culture from the Perspective of"Telling Chinese Stories Well"

中华优秀传统文化是中华民族的根与魂,是中华民族独特的精神标识,是我国在世界文化激荡中站稳脚跟的坚实根基。讲好中国故事是中华优秀传统文化“走出去”的重要途径,中华优秀传统文化为对外讲好中国故事提供了重要文化资源,而讲好中国故事是提升中华优秀传统文化国际传播力的重要使命。该文从“讲好中国故事”视域出发,通过深刻把握中华优秀传统文化对外传播的价值意蕴,深入分析中华优秀传统文化对外传播存在的现实困境,继而探索中华优秀传统文化对外传播讲好中国故事的实现路径。让世界更好地了解中国的悠久历史和灿烂文化,感知中华优秀传统文化的魅力和价值。

The excellent traditional culture of China is the root and soul of the Chinese nation,a unique spiritual symbol of the Chinese nation,and a solid foundation for China to stand firm in the world cultural turmoil.Telling good Chinese stories is an important way for excellent traditional Chinese culture to go global.Excellent traditional Chinese culture provides important cultural resources for telling good Chinese stories to the outside world,and telling good Chinese stories is an important mission to enhance the international dissemination of excellent traditional Chinese culture.Starting from the perspective of"telling the story of China well",this article deeply grasps the value implications of the external dissemination of excellent traditional Chinese culture,analyzes the practical difficulties in the external dissemination of excellent traditional Chinese culture,and then explores the implementation path of telling the story of China well in the external dissemination of excellent traditional Chinese culture.Let the world better understand China's long history and splendid culture,and perceive the charm and value of excellent traditional Chinese culture.