传承中华优秀文化视域下红色旅游资源开发利用研究——以乌鲁木齐市为例

Research on the Development and Utilization of Red Tourism Resources from the Perspective of Inheriting Excellent Chinese Culture——Taking Urumqi as an Example

红色资源蕴含丰富的历史和文化内涵。赓续红色基因并凝聚奋进力量,实现革命传承,同时提升当地经济实力,是开发利用红色旅游资源的本身意义。因此,该文以中华优秀文化为切入点,对新疆乌鲁木齐市红色旅游资源的开发现状及利用程度进行分析。得出当前乌鲁木齐市红色旅游资源在开发与利用方面存在着旅游服务水平不高,基础设施不完善,宣传力度不够,旅游形式单一,文化特色不突出等问题;进而提出提高旅游服务质量;对旅游基础设施进行改善,改善住宿条件,打造智慧景点;加强红色旅游宣传,扩大游客数量;借助虚拟现实技术推动红色旅游的多元化发展;强化红色文化教育,形成鲜明的文化个性等针对性优化措施。

Red resources contain rich historical and cultural connotations.The inherent significance of developing and utilizing red tourism resources is to continue the red genes and gather the strength to advance,achieve revolutionary inheritance,and enhance local economic strength.Therefore,this article takes the excellent Chinese culture as the starting point to analyze the current development status and utilization degree of red tourism resources in Urumqi,Xinjiang.There are problems in the development and utilization of red tourism resources in Urumqi,such as low tourism service level,incomplete infrastructure,insufficient publicity,single tourism form,and lack of prominent cultural characteristics.Further it proposes to improve the quality of tourism services,improve tourism infrastructure,improve accommodation conditions,and create smart tourist attractions,strengthen the promotion of red tourism and expand the number of tourists,utilize virtual reality technology to promote the diversified development of red tourism,strengthen education on red culture,form distinctive cultural personalities,and take targeted optimization measures.