价值共创视角下高校图书馆文旅融合模式的构建及推广研究

Research on the Construction and Promotion of the Integration Model of Culture and Tourism in University Libraries under the Perspective of Value Co-Creation

文章介绍高校图书馆文旅融合的内涵概念、内在逻辑,结合产业融合理论,从价值共创视角构建高校图书馆文旅融合的4种模式:重组融合、渗透融合、交叉融合和创新融合。高校图书馆可从资源空间一体化、特色资源融合建设、文创产品营销、服务渠道延伸、评估手段优化探寻文旅融合模式推广。

The article introduces connotations,concepts,and the internal logic of the integration of culture and tourism in university libraries.Combined with the theory of industrial integration,it constructs four integration models of culture and tourism in university libraries from the perspective of value co-creation:restructuring integration,infiltration integration,cross integration,and innovation integration.University libraries can explore the promotion of the integration models of culture and tourism through the integration of resource space,the integration of characteristic resources,the marketing of cultural and creative products,the extension of service channels,and the optimization of evaluation methods.