嘉兴粽子博物馆活态化体验设计

Revitalization experience design of Jiaxing Zongzi Museum

通过对嘉兴粽子文化博物馆的活态化体验设计例子的研究,从社会教育,文化普及,旅游观赏等角度探索了有体验感的“活态化”展览方式。以活态化理论为基本方法,体验设计为切入点,探究了嘉兴粽子文化博物馆中活态化体验展示设计的具体运用。结果认为,嘉兴粽子文化博物馆的活态化体验设计是我国现代粽子文化主题博物馆展览中极为成功的首次创新型展览模式。博物馆的展示设计基于非遗展的活态特性。通过活态化体验的形式,提出了更加重视观众体验感的活态化展览理念,体现了博物馆展览的服务对象逐渐从“物”到“人”的转变。

Through the study of the living experience design examples of the Jiaxing Zongzi Culture Museum,the"lively"exhibition method with a sense of experience was explored from the perspectives of social education,cultural popularization and tourism viewing.Taking the activation theo-ry as the basic method and experience design as the starting point,the specific application of live experience display design in Jiaxing Zongzi Cul-ture Museum was explored.It was believed that the live experience design of Jiaxing Zongzi Culture Museum was the first innovative exhibition mode that was extremely successful in the exhibition of modern Zongzi culture theme museum in China.Based on the living characteristics of in-tangible cultural heritage exhibitions,the display design of the museum put forward the concept of active exhibitions that pay more attention to the audience's sense of experience through the form of active experience,reflecting the gradual transformation of the service objects of museum exhibitions from"things"to"people".