基于叙事性的陶瓷文创产品设计研究——以西递古村落为例

Research on Ceramic Cultural and Creative Product Design based on Narrative-Take Xidi Ancient Village for Example

本文通过对叙事性的设计概念以及叙事性、合理性、创新性三要素进行分析与整理,提出了陶瓷文创产品的叙事性表达方法。通过文创设计案例验证了叙事性设计在陶瓷文创产品中运用更能促进产品与用户之间的情感联系,使文创产品及产品文化内涵更容易被用户接受,也为陶瓷文创产品设计提供了新思路。

By analyzing and organizing the design concept of narrativity and the three elements of narrativity,rationality and innovation,this paper proposes a narrative expression method for ceramic cultural and creative products.Through the cultural and creative design cases,it is verified that the use of narrative design in ceramic cultural and creative products can promote the emotional connection between the products and the users,so that the cultural and creative products as well as the cultural connotations of the products can be more easily accepted by the users,and it also provides a new way of thinking for the ceramic cultural and creative product design.