数字化时代视觉传达设计专业课程教学创新研究——以《融媒体广告设计》为例

Research on Teaching Innovation of Visual Communication Design in the Digital Era-Take“Convergence Media Advertising Design”as an Example

随着数字化时代的到来与各种新媒介的不断发展,视觉传达设计的表现形式与传播路径也得到了极大的丰富,呈现出了多元化的发展态势。基于数字化时代的社会背景,视觉传达设计专业课程与教学的设置也需要探索新的发展路径。据此,本文以《融媒体广告设计》为例,通过对数字化时代背景下融媒体广告设计特点的分析,提出了目前相关专业课程教学存在的问题,进而探讨数字化时代背景下视觉传达设计专业课程教学的创新路径。

With the advent of the digital age and the continuous development of various new media,the expression forms and communication paths of visual communication design have also been greatly enriched,showing a diversified development trend.Based on the social background of the digital age,the curriculum and teaching of visual communication design also need to explore new development paths.Accordingly,this paper takes Convergence Media Advertising Design as an example,analyzes the characteristics of convergence media advertising design in the context of the digital era,puts forward the existing problems in the teaching of related professional courses,and then discusses the innovative path of visual communication design course teaching in the context of the digital era.