网络民粹主义话语表达对大学生负性社会心态的影响——基于一个有调节的中介模型

The Influence of Network Populism Discourse Expression on College Students Negative Social Mentality:Based on a Moderated Mediation Model

近些年在网络上兴起的民粹主义及其话语表达对大学生社会心态的影响越来越大。依据社会比较理论和网络民粹主义形成与传播的话语策略,以707名大学生为研究对象,构建了结构方程模型,对网络民粹主义话语表达影响大学生负性社会心态的作用机制进行了实证研究。研究结果表明:网络民粹主义话语表达显著正向影响大学生负性社会心态;上行社会比较在网络民粹主义话语表达对大学生负性社会心态的影响中起部分中介作用;网络使用强度调节了网络民粹主义话语表达—上行社会比较—大学生负性社会心态中介机制的后半路径,较低的网络使用强度会增强上行社会比较对大学生负性社会心态的影响,更高的网络使用强度会缓冲上行社会比较对大学生社会心态的负性作用。

In recent years,the populism and its discourse expression on the Internet have more and more influence on the social mentality of college students.Based on the theory of social comparison and the discourse strategy of the formation and dissemination of network populism,a structural equation model is constructed with 707 college students as the research subjects to empirically study the impact and mechanism of network populist discourse expression on the negative social mentality of college students.The results show that the expression of populist discourse on the internet has a significant positive impact on the negative social mentality of college students.Upward social comparison plays a partial mediating role in the influence of network populist discourse expression on college students negative social mentality.The intensity of Internet usage intensity regulates the second half path of the mediating mechanism of network populist discourse expression,upward social comparison,and negative social mentality of college students.Lower internet usage intensity enhances the impact of upward social comparison on negative social psychology of college students,while higher internet usage intensity buffers the negative effect of upward social comparison on social mentality of college students.