基于情感化理论的芜湖铁画科普展示交互界面设计

Science Popularization Display Interface Design of Wuhu Iron Painting Based on Emotionalization Theory

以情感化理论为基础,设计芜湖铁画科普展示交互界面,传承与发展芜湖铁画锻制技艺。运用情感化三个层次论,并结合马斯洛需求层次,对用户情感需求进行分析,搭建科普展示交互界面的构架图,从本能层面的界面风格和画面内容,到行为层面的交互方式,再到反思层面的科普认知和自我实现的情感化三层次进行策略构建。芜湖铁画科普展示交互界面的设计与实现将为芜湖铁画的传承与发展注入新的活力,激发用户对于芜湖铁画的正向情感体验,提升芜湖铁画非遗文化的价值。

Based on the emotionalization theory,the interactive interface of Wuhu iron painting making skills popularization exhibition was designed to inherit and develop Wuhu iron painting forging skills.Under the theory of three levels of emotion and Maslow’s hierarchy of needs,this paper analyzes users’emotional needs and builds a framework diagram of interactive interface for science popularization display.Strategies are constructed from the interface style and screen content at the instinctive level,the interaction mode at the behavioral level,and the three levels of science popularization cognition and self-realization at the reflective level.The design and implementation of the interactive interface of Wuhu iron painting forging skills at science popularization exhibitions will inject new vitality into the inheritance and development of Wuhu iron painting,stimulate users’positive emotional experience of Wuhu iron painting,and enhance the value of Wuhu iron painting intangible cultural heritage.