基于层次分析法的崂山旅游文创设计

LAOSHAN TOURISM CULTURAL AND CREATIVE DESIGN BASED ON ANALYTIC HIERARCHY METHOD

基于层次分析法,建立一种旅游文创产品设计流程,并将崂山旅游文化融入文创产品的设计中,发挥崂山当地文化特色,深入挖掘崂山旅游文化内涵,为旅游文创产品设计提供多元化设计思路。首先,从线上线下两方面调研崂山旅游文化,构建文化筛选评价模型并以此为参考,筛选合适的崂山旅游文化要素,然后将筛选出的文化要素用因子提取的方法进行图案提炼,并将其运用到文创产品的设计中,最后,运用模糊综合评价法对设计出的方案进行评价。建立旅游文创设计流程,完成崂山旅游文创产品设计。在崂山旅游文创产品设计中,通过运用AHP层次分析法,初步构建满足旅游文创开发的设计需要;能够更加客观完善地选取崂山道教旅游文化元素,结合当地文旅特色完成文创产品的创作,力求传播当地文化特色,是文旅产品设计的新思路。

By analyzing the current situation of tourism culture and creativity,combined with Laoshan's local characteristics of tourism culture,this paper studies the design method of Laoshan culture and creativity,and develops a set of scientific Laoshan tourism culture and creativity design process from the aspects of predesign investigation,selection of cultural elements,extraction and application of design elements,and evaluation of design schemes.Firstly,the tourism culture of Laoshan is investigated from both online and offline aspects,and a cultural screening evaluation model is constructed.Based on this model,appropriate tourism cultural elements of Laoshan are screened,and the patterns of the selected cultural elements are extracted by the method of factor extraction and applied to the design of cultural and creative products.the design of cultural and creative products.Finally,a set of complete and scientific design process of Laoshan tourism cultural and creative products is established,and this process is used to complete the design scheme of Laoshan tourism cultural and creative products.In the design of Laoshan tourism cultural and creative products,through the use of AHP analytic hierarchy process,the preliminary construction to meet the design needs of tourism cultural and creative development.It is a new idea of cultural tourism product design to select more objective and perfect Laoshan Taoist tourism cultural elements,combine local cultural tourism characteristics to complete the creation of cultural and creative products,and strive to spread local cultural characteristics.