白裤瑶纹样文创产品创新开发与应用

INNOVATIVE DEVELOPMENT AND APPLICATION OF BAIKUYAO PATTERN CULTURAL AND CREATIVE PRODUCTS

为了推动白裤瑶族文化创意开发,拓展白裤瑶纹样应用范畴和传播途径,助力白裤瑶族区域经济发展。本文以白裤瑶服饰纹样为依托,探究白裤瑶族纹样特征及其文创纹样的文化内涵,在此基础上重构白裤瑶族纹样,并结合当下消费者的审美、消费新模式以及白裤瑶族纹样的艺术价值,进行主题创意纹样设计,开发出创意型现代文创产品。本文对白裤瑶族文创产品的梳理、设计及应用研究可为民族文创产品设计提供参考。

In order to promote the cultural and creative development of the Baikuyao culture,and expand the application and spread of the Baikuyao pattern,thus benefit the regional economic development of the Baikuyao area.This paper explores the characteristics of the Baikuyao pattern and the cultural connotation of its cultural and creative pattern based on the clothing patterns of Baikuyao.On this basis,the Baikuyao pattern is reconstructed,combining the current consumer aesthetics,the new consumption pattern and the artistic value of the Baikuyao pattern,the theme creative pattern is developed,and was applied on the modern cultural and creative products.The analysis,design and application research of the cultural and creative products of the Baikuyao can provide a reference for the design of ethnic cultural and creative products.