大模型时代的AIGC设计新范式

THE NEW PARADIGM OF AIGC DESIGN IN THE ERA OF LARGE MODELS

AIGC对设计的影响不是一个点、一个面,而是从生产资料、生产工具到生产关系上的系统性革新:生产资料方面,从数字资产到专属模型;生产工具方面,从自动化工具到生成式工具;生产关系方面,从人机协作到人智协作。我们逐步建立了包括理论、方法和实现路径在内的一套AIGC设计新范式。为了充分利用智能设计带来的群体智能而避免视觉茧房,设计师应在运用AI技术的同时,保持开放的心态,不断寻求新的视角和灵感来源,并且拥抱设计过程中的多样性和未知性。

The impact of AIGC on design is not a point or a facet,but a systematic innovation from the means of production,the means of production to the relations of production:from digital assets to proprietary models;In terms of production tools,from automated tools to generative tools;In terms of production relations,from human-machine collaboration to human-intelligence collaboration.We set up a new paradigm of AIGC design,including theory,method and implementation path.In order to take full advantage of the collective intelligence brought about by intelligent design and avoid visual cocoons,designers should rely on AI technology while keeping an open mind,constantly seeking new perspectives and sources of inspiration,and embracing diversity and unknowability in the design process.