设计助力年画创新——以第二届清华大学“年画日新”创作营为例

DESIGN PROMOTES THE INNOVATION OF NEW YEAR PICTURE—TAKE THE SECOND TSINGHUA UNIVERSITY“NIANHUA RIXI”CREATION CAMP AS AN EXAMPLE

探究设计如何助力传统年画创新并融入当代生活。以2021年清华大学“年画日新”创作营为例,分析其运行机制的创新点。主要从设计思维、IP品牌、策展设计、设计跨界角度来论述设计如何推动年画创新。“年画日新”创作营通过“设计师+传承人”共同创作的方式促进年画创作创新,关注年画创作、年画IP的设计与落地、市场传播等多个有关设计的环节,对整合年画产业链产生积极作用,促进年画事业的复兴。设计创意与思维、设计实践、设计跨界、设计策展等有关设计的行为形成合力,不仅促进了传统年画的创作创新,也在年画的当代传播中发了挥重要作用,助力年画以新的形式重回生活。

Explore how design can foster innovation in the traditional New Year picture and integrate it into contemporary life.Take the 2021 Tsinghua University“Nianhua Ri Xi”Creation Camp as an example to analyze the innovation of its operating mechanism.It mainly discusses how design promotes the innovation of New Year pictures from the perspectives of design thinking,IP brand,curatorial design and design cross-border.“Nianhua RiXi”Creation Camp promotes the creation and innovation of New Year pictures through the joint creation of"designers+inheritors".Play a positive role and promote the revival of the New Year's picture business.Design creativity and thinking,design practice,design crossborder,design curation and other design-related behaviors form a synergy,which not only promotes the creation and innovation of traditional New Year pictures,but also plays an important role in the contemporary dissemination of New Year pictures,helping New Year pictures return to life a in new form.