摘要
随着2016年二十四节气被联合国教科文组织正式列入非物质文化遗产名录,我国节气主题相关科普影视节目也呈现出前所未有的繁荣。节气题材科普影视节目具有明显的跨学科性,同时各学科内容联系紧密。鉴于节气内容的学科交叉和渗透性,科普影视节目创作者在创作中需要进行内容上的融合创新。如何认识节气的现实意义和价值,如何在融媒体传播大潮中提高节目立意品质和传播效果,也值得节气题材科普影视创作者关注。
As China's twenty-four solar terms was officially included in the UNESCO Intangible Cultural Heritage Lists in 2016,popular science film and television programs related to the theme of solar terms have also shown unprecedented prosperity.Popular science film and television programs on solar terms are obviously interdisciplinary,and at the same time,the contents of various disciplines are closely connected.Related to this is how to understand the practical significance and value of solar terms,and how to improve the quality of program ideas and communication effects in the wave of integrated media communication.These issues are also worthy of the attention of creators of popular science films and TV shows about solar terms.
作者
赵怀艳
董丽丽
齐钰
Zhao Huaiyan;Dong Lili;Qi Yu(China Meterological Administration,Meteorological Media Center,Beijing 100081;China Research Institute for Science Popularization,Beijing 100081)
出处
《科普创作评论》
2023年第3期58-66,共9页
Science Writing Review
关键词
二十四节气
科普影视节目
跨学科
全媒体
twenty-four solar terms
popular science film and television programs
interdisciplinary
media convergence