中国题材纪录片(2012—2022)国家形象塑造的叙事维度研究

Documentary with the Theme of China(2012-2022)A Study on the Narrative Dimensions of National Im⁃age Formation

纪录片作为一种直观的影像语言在国际传播中扮演着文化交流与传播的角色,中国题材纪录片承担着塑造与传播国家形象的责任。文章以2012—2022年的中国题材优秀纪录片为研究案例,从理念、方式、归旨三个维度对纪录片中国家形象塑造的叙事策略转变进行分析。研究发现,其在叙事理念上,从题材类型、话语体系、文化形态进行了转变;在叙事方式上,从内容建构、叙事视角、视听元素进行了创新;在叙事归旨上,从价值观建设、品牌化打造进行了提升,达到了传播文化价值、塑造国家形象,提升国家地位和国际公信力的目的。

As a kind of intuitive image language,documentary plays a role of cultural exchange and dis⁃semination in international communication.Chinese documentaries bear the responsibility of foreign propagan⁃da and national image building.Taking the excellent Chinese documentary films as a study case in the de⁃cade 2012-2022,the article analyzes the narrative strategy change of national image shaping in documentary films from three dimensions:concept,mode and attribution.Specifically,in terms of narrative concept,it is transformed from genre,discourse system,and cultural type;in terms of narrative mode,it is transformed from content construction,narrative perspective,and audio-visual elements;and in terms of narrative pur⁃pose,it is upgraded from values and branding,so as to achieve the purpose of disseminating cultural values,shaping international image,and enhancing national status and international credibility.