高职扩招背景下电子商务专业人才培养模式的研究与实践——以池州职业技术学院为例

Research and Practice on the Talent Training Mode of E-commerce Major under the Background of Enroll⁃ment Expansion in Higher Vocational and Technical Colleges——Taking Chizhou Vocational and Technical College as an Example

高职扩招自2019年开始,主要面向的是退役军人、下岗失业人员、农民工、新型职业农民等群体。文章以池州职业技术学院电子商务专业为研究对象,结合扩招学生学情分析的基础上,遵循“标准统一、模式多样化、因材施教、按需施教、共同评价、严格把好质量”的原则,采用经验总结与对比分析相结合的方式,制定出符合学情的电子商务专业人才培养模式。

Higher vocational education enrollment expansion began in 2019,providing the enrollment mainly for retired military personnel,laid-off workers,migrant workers,and new professional farmers.This pa⁃per takes the e-commerce major in Chizhou Vocational and Technical College as the research object,based on the analysis of the learning situation of students enrolled in the expansion,following the principles of"standardization,diversified models,personalized teaching,needs-based teaching,comprehensive evaluation,and strict quality control",combining experience summary with comparative analysis,this paper develops a talent training model for e-commerce majors that meets the students learning situation.