视觉传达设计的适老性研究

Research on Ageing Suitability of Visual Communication Design in the New Era

随着人民生活水平的提高,老年群体对养老服务的质量提出了更高要求,对于养老产品的适老性需求越来越强烈。视觉传达设计的适老性不仅要凸显在电子产品设备方面,还需要凸显在图书的设计上,在开本、周边配套设施、制作材料、内容元素等设计时充分考虑老年群体的视觉需求,从视觉传达设计的角度让老年群体更好地享受晚年生活。

With the improvement of people's living standard,the elderly group has put forward higher requirements for the quality of elderly care service,and the demands for elderly care service products is becoming more and more.The ageing suitability nature of visual communication design should not only highlight the electronic products and equipment,but also the design of books,fully consider the visual needs of the elderly group in the design of folios,surrounding supporting facilities,production materials,content elements,etc.,and help the elderly group better enjoy their later life from the perspective of visual communication design.