本科院校电子商务课程教学效果评价指标体系的构建

Construction of Evaluation index System of Teaching Effect of E-commerce Courses in Undergraduate Colleges

为构建本科院校电子商务课程教学效果评价指标体系,采用质性分析与量性分析相结合的研究方法进行调研,以数据结果为支撑开展研究。结果显示,教学效果评价指标的信效度水平较高,可以借助教学方法、教学能力、教学管理、教学质量等四个评价指标考察和评价电子商务课程的教学效果。为此,高校应重视社会需求的变化,通过问卷调查等方式收集教师和学生对电子商务课程教学效果评价指标的需求,利用权重计算其对评价指标的重要程度,实时调整教学效果评价指标。

In order to construct the evaluation index system of the teaching effect of e-commerce courses in undergraduate colleges,the study investigates the research method combining qualitative analysis and quantitative analysis,and takes data results as the support.The results show that the teaching effect evaluation index has a high reliability and validity level,and the teaching effect of e-commerce courses can be investigated and evaluated with four evaluation indexes:teaching method,ability,management and quality.Therefore,colleges and universities should pay attention to the changes in social demands,collect the demands of teachers and students on the evaluation indicators of teaching effect of e-commerce courses through questionnaires and other ways,calculate the importance of weight to the evaluation indicators,and adjust the evaluation indicators of teaching effect in real time.