高职院校网络营销基础课程思政教学效果现状调研

Research on the Current Situation of Ideological and Political Teaching Effect of Network Marketing Basic Courses in Higher Vocational Colleges

随机抽取某高职院校200名学习网络营销基础课程的学生进行问卷调查,了解高职院校网络营销基础课程思政教学效果现状。结果显示,学生对网络营销基础课程思政教学效果与质量的认知处于中等偏上水平,教学态度、教学目标、教学内容、教学方法与教学效果的均值均高于理论中值,其中教学态度的均值相对较低。差异分析发现,学生对教学态度、教学目标、教学内容、教学方法、教学效果维度的认知不存在性别差异,对教学态度的认知在生源地上存在显著性差异,对教学效果的认知在年级上存在显著性差异。

The study conducts questionnaire survey on 200 students of network marketing basic courses in a higher vocational college with random sampling method to know the current situation of ideological and political teaching effect of network marketing basic courses in higher vocational colleges.The results show that the students'cognition of the effect and quality of ideological and political teaching in the basic course of network marketing is above the medium level,and the mean values of teaching attitude,objective,content,method and effect are all higher than the theoretical median,while the mean values of teaching attitude are relatively low.The difference analysis finds that there is no gender difference in students'cognition of teaching attitude,goal,content,method and effect,while there is significant difference in students'cognition of teaching attitude and effect at grade level.