电商直播对食品营销的潜在优化影响分析

Analysis on the Potential Optimization Effect of E-Commerce Live Broadcasting on Food Marketing

随着互联网经济的迅速发展,网络营销模式变得越来越丰富,食品企业在发展过程中,通过电商直播实现营销模式的优化与升级,能使企业在激烈的市场竞争中平稳长远发展。从实际情况来看,电商直播对食品营销具有潜在优化影响,在一定程度上提高了食品企业的运营经济效益,推动了食品企业转型发展。基于此,本文分析了电商直播对食品营销的潜在优化影响,以及食品电商直播营销存在的问题,并提出有效解决对策,以促进我国食品产业高质量发展。

With the rapid development of the Internet economy,the network marketing model has become more and more rich,food enterprises in the development process,through the e-commerce live broadcast to achieve the optimization and upgrading of the marketing model,can make the enterprise in thefierce market competition in the smooth long-term development.From a practical point of view,e-commerce live broadcasting has a potential optimization impact on food marketing,which to a certain extent improves the operational economic benefits of food enterprises and promotes the transformation and development of food enterprises.Based on this,this paper analyzes the potential optimization impact of e-commerce live on food marketing,as well as the problems of food e-commerce live marketing,and puts forward effective countermeasures to promote the high-quality development of China’s food industry.