大数据时代网约车消费者个人信息保护模式研究

Research on the Mode of Personal Information Protection for App-Based Ride-Hailing Consumers in the Era of Big Data

现有网约车消费者个人信息保护的治理模式面临碎片化困境,治理规范分散化且各有差异,多种治理思路和治理手段各自为政,无法形成治理合力,“市场失灵”和“政府失灵”同时出现。整体性治理是应对和解决治理碎片化的有效途径,坚持问题导向和消费者需求导向,完善治理中的协调机制、整合机制、信任机制,统一治理规则,整合政府治理职能,促进治理主体协同,创新治理技术手段,打造全方位、全流程保护网约车消费者个人信息的治理网络。

The current governance model of personal information protection for App-based ridehailing service consumers faces a dilemma of fragmentation,with governance norms scattered and varied and multiple governance ideas and means operating independently,failing to form a governance synergy."Market failure"and"government failure"occur simultaneously.Holistic governance is an effective ap⁃proach to address and resolve the fragmented governance,which requires the adherence to problemoriented and demand-oriented approaches.In holistic governance,we should improve coordination,inte⁃gration,and trust mechanisms in governance,unifies governance rules and functions,promotes synergy among governance stakeholders,innovates governance technology means,and builds a comprehensive governance network to protect personal information of App-based ride-hailing service consumers.