数字技术提升零售产业效率:机理与实证

Digital Technology Improves Retail Industry Efficiency:Mechanism and Empirical Evidence

在数字技术与传统产业深度融合以及加快构建新发展格局的背景下,探究数字技术对零售产业效率的影响作用对于促进流通服务业高质量发展具有重要的意义。文章基于我国数字技术与零售产业发展的相关数据,实证考察了数字技术对零售产业效率的影响及其作用机理。研究表明,数字技术能够显著提升零售产业效率,该结论在经过一系列内生性检验和稳健性检验后仍然成立。异质性检验结果表明,数字技术对我国不同区域零售产业效率的提升作用存在显著的差异化影响,对中西部地区以及北方地区零售产业效率的提升促进作用较东部地区和南方地区更为显著。机制检验发现,数字技术能够通过加速省份市场化的进程和增强物流效率的机制路径进一步促进零售产业效率的提升。

Under the background of the deep integration of digital technology and traditional industries and the acceleration of the construction of new development pattern,it is of great significance to explore the impact of digital technology on the efficiency of retail industry for promoting the high-quality development of circulation service industry.Based on the data of digital technology development and retail industry development in China,this paper empirically examines the impact of digital technology on retail industry efficiency and its mechanism.The research shows that digital technology can significantly improve the efficiency of retail industry,which is still valid after a series of endogeneity tests and robustness tests.The results of heterogeneity tests show that digital technology has significantly differentiated effects on the improvement of retail industry efficiency in different regions of China,and the promotion effect on the improvement of retail industry efficiency in the central and western regions and northern regions is more significant than that in the eastern and southern regions.The mechanism test finds that digital technology can further promote the efficiency of retail industry by accelerating the process of marketization and enhancing the efficiency of logistics.