网络健康谣言的传播阻断和治理框架研究

Research on the Spread Blocking and Governance Framework of Online Health Rumors

[目的/意义]文章设计针对网络健康谣言的多维度、多层次的综合性治理框架来抑制网络健康谣言的流传和误用。[方法/过程]文章通过抽象网络健康谣言传播过程及各个传播阶段的阻断方式,进而总结分析网络健康谣言治理过程的主要阶段及关键要点;然后,按照健康谣言生成与传播特性,详细分析各个阶段的治理目标、治理对象和治理手段,并据此归纳分析得出闭环治理框架。[结果/结论]本治理框架主要包括一个核心技术模块(内容判别技术模型)和三个中心平台模块(网络媒体运营平台、辟谣专家工作平台和辟谣信息共享平台),基本涵盖了当前网络健康谣言治理需要考虑的核心问题,可作为健康谣言治理活动的顶层设计基础和行动指南。

[Purpose/significance]Design a multi-dimensional and multi-level comprehensive governance framework for online health rumors to curb the spread and misuse of online health rumors.[Method/process]By abstracting the dissemination process of online health rumors and the blocking methods at each stage of dissemination,the main stages and key points of online health rumors governance are summarized and analyzed.Then,following the characteristics of health rumors generation and dissemination,each stage's governance objectives,governance targets,and governance measures are analyzed in detail,and a closed-loop governance framework is derived accordingly.[Result/conclusion]The governance framework mainly includes one core technology module(content identification technology model)and three central platforms modules(the platform for the online media,the platform for the rumor-refuting experts and the platform for sharing rumor-refuting information),which basically covers the core issues that need to be considered in current online health rumors governance.It can serve as the top-level design foundation and action guide for health rumors governance activities.