规划驱动乡村文旅融合策略

Strategic of Rural Culture Tourism Integration Driven by Planning

文章通过文献梳理和国内外典型案例实践,构建了乡村“群落—空间—建筑”规划的理论框架,探讨了乡村规划驱动文旅融合的逻辑机制,提出了推动文旅融合发展的实施路径和策略。研究认为:(1)乡村群落规划秉持“品牌+基础+风貌”一体共治,是指导乡村群落进行文旅融合价值共创、基础服务设施现代化转型和村落“三生空间”优化的思想力量,为后续的乡村空间规划与乡村建筑规划做好铺垫;(2)乡村空间规划推进“生态+生活+生产”和谐共生,不仅有助于文旅融合深入发展和乡村振兴深入推进,还能够为人类共同体提供绿水青山,储存金山银山;(3)乡村建筑规划追求“整体建筑风貌+公共建筑样态+民居建筑特色”多维共变,延续传统建筑历史风貌、展示公共建筑地域风情和塑造私人民居乡土特色,为文旅融合提供核心竞争力。基于此,便可形成乡村规划驱动文旅融合,文旅融合助力乡村振兴的递推赋能之势。

Based on the literature review and typical case practice at home and abroad,this paper constructs a theoretical framework of rural "community-space-building" planning,discusses the logical mechanism of rural planning driving cultural and tourism integration,and puts forward the implementation path and strategy to promote the integrated development of culture and tourism.It's found that:1) Rural community planning adheres to the principle of "brand,foundation and style" integrated governance,which is the ideological force guiding the rural community to create the value of cultural and tourism integration,the modernization of basic service facilities and the optimization of village's "ecological,living and production spaces",and provides the groundwork for the subsequent rural spatial planning and rural architectural planning.2) Rural spatial planning promotes the simultaneous development of "ecology,life and production",which is not only conducive to the in-depth development of cultural and tourism integration and rural revitalization,but also provides clear waters and green mountains for the entire human community,storing gold and silver mountains.3)Rural building planning pursues multi-dimensional co-transformation of "overall architectural style,public building style and residential building characteristics",continues the traditional architectural historical style,displays the regional customs of public buildings,shapes the local characteristics of private residential buildings,which provides the core competitiveness for the integration of culture and tourism.Based on the above,rural planning can drive cultural and tourism integration,and cultural and tourism integration can help rural revitalization.