高校课程思政涵化的理论逻辑、困境观照与路径策略

The Theory Logic,Difficulties and Countermeasures of Applying Cultivation Theory in University Curricula Ideology and Politics Education

高校课程思政是一项长期工程,最终目的在于培养和塑造当代大学生的正确三观。从传播学角度出发,教育本身即教育信息传播的过程。课程思政作为一种带有特殊属性的教育信息,其作用于学生的机制与格伯纳涵化理论所阐释的大众媒介在潜移默化中形成大众价值观逻辑适切。课程思政涵化指的是教师运用一定的教学信息传播技巧和手段,提升课程思政环节思政元素和内容对学生的教育效果,逐步达到培养和涵化的作用。通过对内外部相关因素的详尽分析,发现高校在开展课程思政的过程中面临诸多困境。主体层面上,师生自身根基弱;方向层面上,信息内外干扰大;强度层面上,教学章法技巧少。深刻剖析涵化理论及其重要衍生概念主流化和共鸣,并将其创新运用于课程思政过程中,围绕提升信息传播效果,凝练推进课程思政涵化的三维二阶路径策略,可着力于从主体上更新和提升师生认知和素养,从方向上搭建和形成内容框架和导向,从强度上调整信息传输通道和传播效率。

The university curricula ideology and politics education is a long-term systematic project with the ultimate goal of cultivating and shaping the correct"three perspectives"of contemporary university students.From the perspective of communication studies,education itself is the process of educational information dissemination.As a special type of educational information with special attributes,the mechanism of university curricula ideology and politics education acting on students is logically appropriate for the formation of popular values through the subtle influence of the mass media explained by Gerbera's"Cultivation Theory".The ideological and political cultivation of the curricula refers to the use of certain teaching information dissemination skills and means by teachers to improve the educational effect of the ideological and political links,elements,and contents on students,gradually achieving the role of cultivation.Through a detailed analysis of internal and external related factors,it is found that universities face many difficulties in carrying out curricula ideology and politics education.At the level of subject,the foundation of teachers and students themselves is weak.At the level of direction,there is significant interference between internal and external information.At the level of intensity,there are few teaching methods and techniques.It is suggested to deeply analyze the"Cultivation Theory"and its important derivative concepts of"mainstream"and"resonance",and innovatively apply them into the process of curricula ideology and politics education,propose a"three-dimensional and second-order"path strategy to promote curricula ideological and political cultivation,focusing on improving the effectiveness of information dissemination.We can focus on updating and enhancing the cognition and literacy of teachers and students from the subject level,building and forming a content framework and guidance from the direction level,and adjusting the information transmission channel,the frequency and effectiveness from the intensity level.