论“洋节中过”的精神政治空间:文化、资本、技术之间的权力争夺视角

On the Psychopolitical Space of"Sinicizing Foreign Festivals":From the Perspective of Power Struggle Among Culture,Capital and Technology

近年来,“洋节中过”现象在本土化过程中呈现出了较明显的形式转向趋势。人们不再将洋节视为纯粹的外来文化,而是将本土文化元素融入其中,尝试和探索对洋节文化的重新定义和本土建构,借以游戏化的娱乐方式展现一种反向的文化输出。然而其深层的表现逻辑是,以青年为受众的社会群体逐渐成为节日文化、资本主体、数字技术三者进行权力争夺的对象:一是借由过洋节现象来透视人们在阶段性“自由活动”中的情绪众相,通过反映大众情绪的变化和文化审美取向来博得资本的青睐;二是洋节文化的本土传入以及对节日氛围的渲染,其作为被资本操控下的文化符号,背后凸显的是资本的逐利本性,资本借助对节日的商业化运作来获取经济效益;三是文化与资本的联袂将数字技术作为统治当代人们精神心理的一种新的权力工具并展演于“过洋节”的文化场域中,通过对信息的掌控,摸清人们的情绪和心理。在精神政治学看来,透过这种技术权力的控制,当代人们尤其是青年大众实际上是被囚于拟态的精神政治空间,并且是已完成去心理化的消费主体,而在洋节文化诱导下成功释放的自由假象让他们呈现出了向资本示好的症候。

In recent years,the phenomenon of"sinisizing foreign festivals"has shown a clear trend of formal transformation during its localization process.People are no longer viewing foreign festivals as purely external cultures,but are instead tending to integrate local cultural elements into them,attempting to explore the redefinition and local reconstruction of foreign festival culture,and demonstrating a reverse cultural output through gamified recreational activities.However,the underlying logical manifestation is that the young people as the targeted social groups have gradually become the objects of power struggles among festival culture,capital entities,and digital technology.Firstly,by examining the phenomenon of celebrating foreign festivals,we can observe the emotional manifestations of people in periodic"free activities",and how favor is shifted towards capital through probing into the changes in public sentiment and cultural aesthetic orientations.Secondly,the introduction of foreign festival culture into China and the promotion of festival atmosphere highlight the profit-seeking nature of capital,i.e.obtaining economic benefits through commercialized operations of festivals.Thirdly,the combination of culture and capital employs digital technology as a new power tool to dominate the contemporary spiritual psychology of young people,aiming to ascertain people's emotions and psychological states through the control of technological power.From the perspective of psychopolitics,contemporary people,especially young people,are actually trapped in a pseudo psychopolitical space and have become consumption subjects who have undergone depsychologization.The successful release of the illusion of freedom via sinicizing foreign festival culture presents symptoms of favor towards capital.