滨海康养环境对游客行为意向影响研究

Research on the Influence of Coastal Health and Wellness Environment on Visitor Behavior Intention

滨海康养环境作为对个体身心恢复具有积极促进作用的“蓝色空间”,在大健康时代受到广泛关注。选择广东湛江作为案例地,利用smartpls软件和问卷调查进行实证研究,旨在探究滨海康养环境对游客恢复体验及行为意向的影响机制。研究发现自然景观、社会景观和符号景观对恢复体验都具有正向显著影响,但自然景观、社会景观、恢复体验可以直接对游客的行为意向产生正向显著影响,符号景观不能直接对游客的行为意向产生正向显著影响,只能通过恢复体验对游客的行为意向产生正向显著影响。根据研究结论从美化自然景观、优化社会景观、构建符号景观三个角度提出相关举措,以实现滨海康养旅游可持续发展。

Coastal health and wellness environment,as"blue space"that has a positive impact on individuals'physical and mental recovery,has received widespread attention in the era of holistic health.This article selects Zhanjiang city of Guangdong province as a case study location and utilizes the SMARTPLS software to conduct empirical research through a questionnaire survey.The aim is to explore the mechanism of how coastal health and wellness environment influences visitors'recovery experience and behavioral intention.The study reveals that natural environment,social environment,and symbolic environment all have a significant positive impact on visitors'recovery experience.In addition,the natural environment,social environment,and recovery experience can directly influence visitors'behavioral intention in a positive and significant manner.However,the symbolic environment does not have a direct positive impact on visitors'behavioral intention;It can only influence visitors'behavioral intention positively and significantly through their recovery experience.Based on these findings,this study proposes relevant measures from three aspects:beautifying the natural environment,optimizing the social environment and constructing the symbolic environment.These measures aim to achieve sustainable development in coastal health and wellness tourism.