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红色旅游文本的体裁分析及中英对比研究

Genre Analysis of Red Tourism Texts and A Comparative Study between Chinese and English Tourism Texts
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摘要 红色旅游文本是传承红色文化、发展红色旅游的重要载体。课题组基于系统功能学派的语篇分析理论,利用哈桑的体裁结构潜势模式分析红色旅游文本的宏观结构,以江西红色旅游景点标识牌文本作为样本,与美国历史事件景点标识牌文本内容进行对比,研究发现该类体裁文本主要由10个结构成分构成,量化分析了这些结构成分在两个样本中的频次、频度、重复性等特征,判断中英文本中的必要元素和可选元素,并对差异较大的结构元素进行深层次分析,发现导致这些差异的主要原因在于中英双方社会文化存在差异以及该类体裁的交际目的有所不同。 Red tourism texts are the main carriers that inherit red culture and develop red tourism.Based on the discourse analysis theory from system-functional linguistics,this study analyzes the macrostructure of red tourism text by using Hassan’s Generic Structure Potential,takes the text of signage of red tourist attractions in Jiangxi as examples and compares them with the signage texts of historical events attractions in the US.The study finds that the genre of text mainly consists of 10 structural elements.The obligatory and optional elements are determined by quantitatively analysis of frequency,repetition and other characteristics of these structural components in the Chinese and American signage texts.By comparing the differences in the two texts,it is found that the main reasons for these differences lie in the distinctions in the social and cultural aspects of the Chinese and English societies as well as the differences in the communicative purposes of the text.
作者 杨渊艺 肖福兰 YANG Yuan-yi;XIAO Fu-lan(Pingxiang University,Pingxiang Jiangxi 337000,China)
机构地区 萍乡学院
出处 《萍乡学院学报》 2023年第5期82-87,共6页 Journal of Pingxiang University
基金 江西省高校人文社会科学研究项目“体裁结构潜势视域下江西红色旅游文本的翻译研究”(YY21205) 江西省高校人文社会科学研究项目“叙事学视域下江西红色文化外宣翻译与对外形象构建研究”(YY22210)。
关键词 红色旅游文本 标识牌 体裁 对比 red tourism text signage genre comparison
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