新文科背景下“电子商务概论”跨界融合教学改革探索

Cross-border Integrated Teaching Reform Exploration ofE-Commerce Introduction under the Background of New Liberal Arts

新文科背景下课程跨界融合教学改革是大势所趋,亦成为当前教学研究的重要议题。目前在学术界基于新文科背景探讨“电子商务概论”课程教学改革的研究成果较少。文章以“电子商务概论”课程为例,阐述该课程的跨界融合教学改革思路、实施重点、实践案例以及教学效果,对同类课程建设具有积极指导意义和实际借鉴作用。具体而言:构建了“知识+思政+劳育”的融合育人教学内容体系;创新了“以人为本的多维互动式”教学方法并构建了“基于BOPPPS理念的线上线下混合”教学模式。

Under the background of new liberal arts,the teaching reform of cross-border integration of courses is the trend of the times,and has become an important topic of current teaching research.At present,there are few research results on the teaching reform of E-Commerce Introduction in the context of new liberal arts.Taking the course E-Commerce Introduction as an example,this paper expounds its ideas,implementation priorities,practical cases and teaching effects of cross-border integration teaching reform of this course.It is expected to have positive guiding significance and practical reference for the construction of similar courses.The innovation points are as follows:the integrated educational content system of knowledge-politics-labor education has been constructed;It has innovated the people-oriented multi-dimensional interactive teaching method and constructed the online and offline hybrid teaching mode based on the BOPPPS concept.