数字化:中华优秀传统文化再生产的现代转型

Digitalization:Modern Transformation in the Reproduction of Excellent Traditional Chinese Culture

数字技术不断改变着现实场域的传统文化再生产,并日益表现出重塑传统文化空间、传承主体、叙事方式等方面的巨大可能性。立足这一技术语境,从外在促进机制角度出发,揭示中华优秀传统文化再生产的数字化转向:传承载体从文化景观空间走向虚拟网络空间,传承主体从自然人走向虚拟人,叙事方式从景观构造走向界面连接,文化再生产机制从传统秩序走向虚拟共建。中华优秀传统文化再生产现代转型的本质在于激发传统文化现代生命力,利用数字技术实现形式和内容上的守正创新,避免重技术、轻文化的倾向。

Digital technology is constantly changing the reproduction of traditional cultural in real fields,and increasingly demonstrating the huge possibility of reshaping traditional cultural space,inherit⁃ing subjects,narrative methods.Based on this technical context,this study reveals the digital transforma⁃tion of the reproduction of Chinese excellent traditional culture from the perspective of external promo⁃tion mechanism:the inheriting carrier moves from cultural landscape space to virtual cyberspace;the in⁃heriting subject moves from natural person to virtual one;the narrative mode moves from landscape structure to interface connection;and the mechanism of cultural reproduction moves from traditional or⁃der to virtual co-construction.The essence of the modern transformation lies in stimulating the mod⁃ern vatality of traditional culture,utilizing digital techology to achieve innovation in form and content,and avoiding the tendency of prioritizing technology over culture.