基于SWOT-AHP模型的佛山市中医健康家电产业发展战略研究

Research on the development strategy of traditional Chinese medicine household appliance industry in Foshan City based on SWOT-AHP model

基于SWOT-AHP模型,对佛山市中医健康家电产业发展战略进行分析,将内部优势、内部劣势、外部机遇、外部挑战作为准则层,明确14个因素为指标层,将各因素重要程度量化并计算权重,绘制战略四边形判断战略总体方向。结果表明,佛山市中医健康家电产业发展的优势和机遇强于劣势和挑战,战略选择应以SO战略为主。建议:将发展“健康产业”作为家电产业发展规划重要导向,鼓励中医健康家电产业发展;龙头家电企业先行先试,充分利用已有理论、技术实施成果转化;建设佛山中医健康家电基础研究机构,建立中医健康家电企业需求发布机制;实施中医健康家电产品消费促进政策,提升全链条服务水平;创新管理机制体制,多部门协同合作。

Based on the SWOT-AHP model,analyze the development strategy of the traditional Chinese medicine household appliance industry in Foshan City.Internal advantages,internal disadvantages,external opportunities,and external challenges are used as the criteria layer,and 14 factors are identified as the indicator layer.The importance of each factor is quantified and weighted,and a strategic quadrilateral is drawn to determine the overall direction of the strategy.The results indicate that the advantages and opportunities for the development of traditional Chinese medicine household appliance industry in Foshan are stronger than the disadvantages and challenges,and the strategic choice should be based on the SO strategy.Suggestion:Take the development of the"health industry"as an important direction for the development planning of the home appliance industry,and encourage the development of the traditional Chinese medicine household appliance industry;Leading household appliance enterprises should take the lead and make full use of existing theories and technologies to implement the transformation of achievements;Establish a basic research institution for traditional Chinese medicine household appliances in Foshan,and establish a demand release mechanism for traditional Chinese medicine household appliance enterprises;Implement policies to promote the consumption of traditional Chinese medicine household appliance products and improve the level of full chain services;Innovation management mechanism and system,and cooperate with multiple departments.