数智化环境下红色文创产品的创新开发研究

The Development and Research in Cultural and Creative Products Related to Revolutions Led by CPC:the Products Driven by Digitization and Artificial Intelligence

红色文创产品已经成为传承和弘扬中国共产党历史文化和中国革命精神的重要载体。然而,大部分产品在创意方面存在不足和同质化现象,难以充分表达其核心价值和文化意义。尽管如此,在数智化环境下,数字技术、人工智能等应用为红色文化赋予了新的生命力和吸引力。大数据分析、数字技术和人工智能在红色文创产品领域的创新应用为红色文创产品在数智化环境中的发展提供有益的指导,有助于进一步推动红色文化的创新与传承。

Cultural and creative products related to revolutions led by Communist Party of China(CPC)have become an important medium for inheriting and promoting the historical culture of the CPC and the spirit of the Chinese revolutions.However,a large number of products in terms of creativity lack originality and suffer from homogeneity.Consequently,they fail to fully express their core values and cultural significance.Nevertheless,the application of technologies such as digitization and artificial intelligence(AI),has infused new vitality and attractiveness into the cultural and creative products related to revolutions led by CPC.Valuable guidance for their development in the digital era is provided when big data analysis,digital technologies,and AI are applied in an innovative way in the field of the cultural and creative products.The guidance will contribute to the further innovation and inheritance of culture related to revolutions led by CPC.