新媒体视角下中医药文化进高校探析

Analysis on Traditional Chinese Medicine Culture Entering Universities from the Perspective of New Media

近年来,随着新媒体的不断发展,中医药文化进高校在全国各地如火如荼地展开。对于大学生而言,不论是从知识层面还是从健康及意识层面,学习并传承中医药文化都有着重要意义。为了解中医药文化在高校的传播现状,团队采用问卷调查的方法,对广东省多个高校进行调研。调查结果表明,中医药文化在多数高校的传播力度薄弱、传播形式兹待更新,且新媒体背景下中医药传播存在诸多乱象。基于此,文章分析现状并提出对策,即建议各高校利用好新媒体;同时国家应当培育更全面的中医药人才队伍、整治文化传播乱象,引导并鼓励中医药文化进高校校园。

In recent years,with the continuous development of new media,traditional Chinese medicine culture in colleges and universities across the country in full swing.For college students,learning and inheriting traditional Chinese medicine culture is of great significance not only in terms of knowledge but also in terms of health and consciousness.In order to understand the current situation of the spread of traditional Chinese medicine culture in colleges and universities,the team used questionnaire survey to investigate many colleges and universities in Guangdong Province.The survey results showed that the communication of traditional Chinese medicine culture in most universities is weak,and the communication forms need to be updated,and there are many chaotic phenomena in the communication of traditional Chinese medicine culture under the background of new media.Based on this,this paper put forward countermeasure analysis that colleges should take advantage of new media.At the same time,the state should cultivate a more comprehensive team of traditional Chinese medicine culture talents,rectify the chaos of cultural communication,and guide and encourage traditional Chinese medicine culture to enter university campuses.