文化强国背景下中国武术“走出去”的战略机遇与发展方略

Strategic Opportunities and Development Strategies for Chinese Martial Arts“Going Global”

运用文献资料、逻辑分析、专家访谈等方法,探寻2035年远景目标中中国武术“走出去”的战略机遇与发展方略。研究表明:目前,中国武术“走出去”存在后继发展乏力,技术与文化不平衡、不充分,中国武术文化产业“走出去”难以有对等的利润回报,中国武术在“走出去”之后难以“走进去、留下来”等问题。中国武术“走出去”应以竞技武术为点,提升中国武术“走出去”影响力;以武术产业为线,加强中国武术“走出去”支撑力;以武术文化为面,增强中国武术“走出去”辐射力。

Utilizing methods such as literature review,logical analysis,and expert interviews,this study explores the strategic opportunities and development strategies for Chinese martial arts“going global”within the context of the 2035 vision goal.The research indicates:the lack of momentum in the“going global”movement of Chinese martial arts due to insufficient power,and the unbalanced and inadequate issues of technology and culture;a difficulty in achievingequivalent profit returns from the“going global”of the Chinese martial arts culture industry;the challenges faced by Chinese martial arts in“going out”and then“getting in and staying.”Based on this,we propose:focusing on competitive martial arts to enhance the global influence of Chinese martial arts;strengthening the support for“going global”through the martial arts industry;and enhancing the global reach of Chinese martial arts culture as a comprehensive strategy.