乡村振兴背景下益阳市紫薇村乡村旅游高质量发展策略研究

近年来随着人们生活质量的普遍提升,满足人们追求自然、田园、农村生活等多样化需求的乡村旅游越来越受欢迎。益阳市紫薇村区位优势明显,乡村旅游资源丰富,被评为“全国乡村旅游重点村”,但其旅游资源特色挖掘不够、配套设施不完善、产品单一、专业人才缺乏和景区知名度不高,资源优势无从发挥。因此,该文结合乡村振兴的基本要求,认为当地应该打造产业特色、完善乡村旅游基础设施与智慧化管理体系建设、加强乡村旅游人才培养和管理、创新宣传营销手段,实现当地乡村旅游的高质量发展。

In recent years,with the general improvement of people's quality of life,rural tourism that meets the diverse needs of people's pursuit of nature,countryside,and rural life has become increasingly popular.Ziwei Village in Yiyang City has obvious geographical advantages and abundant rural tourism resources,and has been rated as a"National Key Village for Rural Tourism".However,its tourism resource characteristics are not fully explored,supporting facilities are not perfect,products are single,professional talents are lacking,and the scenic spot is not well-known,making it difficult to fully utilize its resource advantages.Therefore,based on the basic requirements of rural revitalization,this article believes that local areas should create industrial characteristics,improve rural tourism infrastructure and intelligent management system construction,strengthen rural tourism talent cultivation and management,innovate publicity and marketing methods,and achieve high-quality development of local rural tourism.