农文旅融合视角下的贾汪区乡村产业发展路径研究

Research on the development path of rural industry in Jiawang District from the perspective of integration of agriculture,culture and tourism

农文旅融合发展是乡村产业发展的新方向。徐州市贾汪区具有农文旅融合发展的必要性和可行性,但当前在发展定位、专项规划、政策扶持和经营管理等方面存在诸多问题。未来,贾汪农文旅融合开发应首先明确发展定位,围绕打造徐州城郊乡村休闲度假体验示范区的目标,从政策帮扶、产品设计、营销推广等多种路径助推深度融合和全面进步。

The integrated development of agriculture,culture,and tourism is a new direction for the development of rural industries.Jiawang District in Xuzhou City has the necessity and feasibility of integrated development of agriculture,culture,and tourism.However,there are currently many problems in terms of development positioning,special planning,policy support and business management.In the fu-ture,the integrated development of agriculture,culture,and tourism in Jiawang should first clarify its development positioning,and focus on the goal of creating a demonstration area for rural leisure and vacation experience in the suburbs of Xuzhou,promoting deep integration and comprehensive progress through various paths such as policy assistance,product design,and marketing promotion.