诚信互助小组数字化转型在卷烟营销中的探索与应用

Exploration and Application of Digital Transformation of Integrity Mutual Aid Group in Cigarette Marketing

烟草行业诚信互助小组数字化转型,是卷烟营销的技术变革、业务创新,更是思维转型。文章分析总结了目前诚信互助小组运用发展中存在的问题,探索诚信互助小组数字化转型的应用,以期能够为实现卷烟精益运营及业务增长提供借鉴。

The digital transformation of the tobacco industry's integrity mutual aid group is a technological transformation,business innovation,and even a thinking transformation in cigarette marketing.The article analyzes and summarizes the current problems in the application and development of integrity mutual aid groups,explores the application of digital transformation of integrity mutual aid groups,and hopes to provide reference for achieving lean operation and business growth of cigarettes.