互联网时代中医药文化传播的思考

Thoughts on the Transmission of Traditional Chinese Medicine Culture in the Internet Era

中医药文化作为中华优秀传统文化的重要组成部分,是中华民族的瑰宝,在5000年的历史长河中,始终发挥着重要的作用。在当今科学技术快速发展的时代,互联网对中医药文化的传播作用不容忽视。此文分析了中医药文化的价值和传播意义,以及互联网时代下中医药文化传播的优势与挑战,并对互联网时代中医药文化如何更好地进行传播提出了建议和策略。

As an important part of Chinese excellent traditional culture,traditional Chinese medicine culture is the treasure of the Chi⁃nese nation and has always taken an important place in the 5000-year history.With the rapid development of science and technology,the important role of the internet for the spread of traditional Chinese medicine culture cannot be ignored.This paper analyzed the value and significance of traditional Chinese medicine culture,the advantages and challenges of the transmission of traditional Chi⁃nese medicine culture in the Internet era,and put forward suggestions and strategies for how to better spread the traditional Chinese medicine culture in the Internet era.