健康科普对医院品牌形象影响的实践

Practice on the Impact of Health Science Popularization on Hospital Brand Image

良好的医院品牌形象是医院高质量发展的助推器,做强健康科普有利于建立优质的医疗服务,树立和传播医院品牌形象。本文以武汉市第六医院为例,论述医院通过强化科普阵地、举办健康科普大赛、夯实科普宣传队伍等多项举措推进健康科普工作的实践经验,主张医务人员做通俗易懂的健康科普,构建多维度、广覆盖、全方位传播的健康科普宣传格局,利用健康科普提升医院品牌形象。

A good hospital brand image is a booster for the high-quality development of the hospital.Strengthening health education is conducive to establishing high-quality medical services and establishing and disseminating the hospital brand image.This article takes Wuhan Sixth Hospital as an example to discuss the practical experience of the hospital in promoting health science popularization work through various measures such as strengthening the position of science popularization,holding health science popularization competitions,and strengthening the science popularization propaganda team.It advocates for medical personnel to do easy to understand health science popularization,build a multi-dimensional,wide coverage,and comprehensive dissemination of health science popularization propaganda pattern,and use health science popularization to enhance the hospital's brand image.