摘要
平面图像是平面广告设计中极为重要的元素,对广告内容的表达产生深远影响。随着计算机的普及和应用,计算机图形学软件逐渐在平面广告设计中得到广泛应用,推动了广告业的繁荣发展。通过充分发挥计算机应用系统的强大性能,广告设计迎来了更广阔的发展空间,使广告形式、主题和设计语言变得更加丰富。本文还对计算机辅助设计软件在平面广告具体设计过程中的优缺点进行了全面的分析和研究,提供了更多关于计算机图形学在平面广告设计中具体应用的相关文献资料,有效地提高了平面广告设计的整体工作质量和效率。
Plane images are crucial elements in graphic design for advertisements as they significantly influence the expression of ad content.With the increasing prevalence and application of computers,computer graphics software has gradually been adopted in the field of graphic design,promoting the flourishing development of the advertising industry.By leveraging the powerful capabilities of computer applications,ad design has gained more room for growth,enabling richer forms,themes,and design languages.This article comprehensively analyzes and investigates the advantages and disadvantages of computer-aided design software in the specific design process of print advertisements,providing additional literature resources on the specific applications of computer graphics in print ad design.These contributions effectively enhance the overall quality and efficiency of print ad design work.
作者
郝燕
HAO Yan(Shanxi Polytechnic College,Taiyuan 030006,China)
关键词
计算机
图形图像软件
平面广告设计
computer
graphic imaging software
graphic design for advertising