图式、媒介与传播——印刷文化语境下的“武夷九曲图”研究

Schema,Medium and Communication:A Study on the"Drawings of Wuyi Jiuqu"in the Context of Printing Culture

以福建武夷山为画题的“武夷九曲图”在明清画坛上一度蔚为流行,其传播之广远及朝鲜、日本、英国等域外国家,堪称是一种具有跨文化影响的全球性图像。但鲜为人知的是,这一经典图像并非丹青名家一手造就,而是在印刷文化语境下借由版画媒介所生成。得益于闽北地区成熟的版刻产业和流通网络,这一图像从诞生伊始便利用其可复制性进行大规模传播,继而形成了一种高度稳定的格套,并最终使图像实现了跨文化传播的可能。这种基于版画媒介的个案研究无疑能为美术史中传播问题的梳理提供新的思考角度。

"Drawings of Wuyi Jiuqu"with Wuyi Mountain as the painting title was once popular in the painting circles of the Ming and Qing Dynasties.As a global image with crosscultural influence,it has been widely spread to foreign countries,such as Korea,Japan,and the United Kingdom.However,what is little known is that this classic image was not created by famous painters,but generated with the help of the medium of block print in the context of printing culture.Thanks to the mature traditional woodblock printing industry and print circulation network in northern Fujian,it has been disseminated on a large scale by its reproducibility from the beginning of its birth,and then formed a highly stable pattern,and finally made the image realize the possibility of cross-cultural communication.This case study based on the medium of print can no doubt provide a new thinking about the topic of communication in art history.