纸数融合出版视阈中网络新类型文学的流变——以《漓江年选》(1999-2005)的样本分析为例

Evolution in New Genres of lnternet Literature in the Perspective of Paper-Digital lntegrated Publishing-An Example of Sample Analysis of the Year-Selection of Lijiang Publishing(1999-2000)

本文在对《漓江年选》(1999—2005)的文本信息和出版流程梳理的基础上,结合《创始者说:网络文学网站创始人访谈录》中对早年部分网络文学网站的创办人及参与者的历史回顾,清晰地得出早期的“榕树下”平台所实施的“文学社”模式是个人主观籍以实现“纸电一体化”的出版理想。这种带有“实验性”的探索行为人为地阻断了“榕树下”平台上所发布的网络作品向“类型化”方向发展的可能,这也是榕树下逐渐被网络所遗忘的深层原因。在这种回溯中还发现类型文学的流变与网络文学早期的形成具有高度的一致性。同时,单纯以传统的网上发表、网下联动出版的单一手段无法达成“纸电一体化”的目标,而是需要版权市场的成熟、优质版权的保证以及主流大众文化市场的建立等客观条件的加持。另外,新媒体文学模式的出现并不只是网络文学的自身迭代,而是网络文学的传播环境发生变化的一种市场表征,最终会形成另一种形态的类型文学。

On the basis of textual information and publishing process of the Year-Selection of Lijiang Publishing(1999-2005),combined with historical review of its founders and participants,it could be concluded that the"literary society"mode early implemented by Rongshuxia platform was an attempt to personally realize the ideal of paper-digital integrated publishing.Such"experimental"exploration a rtificially blocked the possibility of internet literature works published on Rongshuxia platform to develop in the direction of"typology,"which was also the reason why Rongshuxia was eventually a bandoned.In the retrospect,a high consistency between the evolution of genre literature and the early formation of internet literature was also found.The goal of paper-digital integration was unable to be achieved by the single means of publishing online and printing offline,but requires a mature copyright market,assumable high-quality copyrights,and the establishment of mainstream popular culture market.In addition,the emergence of new media literature was not just an iteration of internet literature,but a market expression of the change of communication environment of internet literature,which was totally a new form of genre literature.