权力的解构与强化:ChatGPT重建知识生产秩序

Deconstruction and Reinforcement of Power:ChatGPTRebuilding the Order of Knowledge Production

以ChatGPT为代表的生成式AI自诞生以来便挑战着传统的知识生产秩序,引发了对智能传播时代知识生产秩序与边界的现实诘问和其背后知识权力的省思。在此基础上,有必要进一步澄清生成式AI面向数据、算法的知识生产逻辑。作为参与社会建构的知识生产代理,ChatGPT通过去中心化的知识供给,打破了“知识资本”的垄断趋势,间接推动了知识权力的多元与平衡。同时,ChatGPT的价值对齐可能受到隐匿价值观和现有权力结构的影响,从而进一步强化技术平台的生产性权力。此外,基于大数据语言模型所生产的普遍知识使地方性知识面临危机,增加知识泛化和泡沫化的风险。个人和社会在面对这场知识变革中应采取积极的应对策略,利用ChatGPT实现知识生产的新突破。

Generative AI represented by ChatGPT has challenged traditional knowledge production order,triggering a realistic questioning of the order and boundaries of knowledge production in the era of intelligent communication and a rethinking of hidden knowledge power.On this basis,it is necessary to further clarify the knowledge production logic of generative AI oriented to data and algorithms.As a knowledge production agent participating in social construction,ChatGPT broke the monopoly trend of“knowledge capital”through decentralized knowledge supply,and indirectly promoted the richness and balance of knowledge power.At the same time,the value a lignment of ChatGPT may be influenced by hidden values and existing power structures,thus furthers trengthening the productive power of technology platforms.In addition,universal knowledge produced by large language models put local knowledge at risk and increased the risk of knowledge generalization and bubbling.Individuals and societies should adopt proactive coping strategies in the face of this knowledge revolution and make use of ChatGPT to achieve breakthroughs in knowledge production.