ARCS模型视角下健康类科普读物设计策略研究

Research on the Design Strategy of Health Popular Science Books From the Perspective of ARCS Model

以ARCS模型现有研究成果为立论依据,以文献分析、实例引证等为研究方法,分析ARCS模型对科普读物设计的指导意义,掌握科普读物的相关要素对用户信息获取能力的影响规律。科普读物的游戏化、竞争化,以及强调用户参与的设计策略能提升科普读物的传播效率,强化科普读物的宣传效果,引导读者深入阅读科普读物,优化读者信息获取体验。

Based on the existing research results of ARCS model,this paper analyzes the guiding significance of ARCS model to the design of popular science books,and grasps the influence of relevant elements of popular science books on users'information acquisition ability by means of literature analysis and example citation.The gamification and competition of popular science books and the design strategy emphasizing user participation can improve the communication efficiency of popular science books,strengthen the publicity effect of popular science books,guide readers to read popular science books in depth,and optimize readers informationacquisitionexperience.