服务赋能·沉浸体验:新形势下剧本杀场景服务的表达策略研究

Service Empowerment and Immersive Experience:Research of the Expression of Script Murder Scene Service Under the New Situation

剧本杀行业乱象亟须场景服务的创新表达予以治理。基于新形势下剧本杀服务的弊端,从功能定位、应用环境、交互模式与回馈途径等方面入手,提出场景叠加、还原、参与、共创等表达策略。该策略提升了剧本杀场景服务的规范程度、赋能精度与价值深度,为其良性发展提供了有益借鉴。

The chaos of the script killing industry urgently needs the innovative expression of scene service to be governed.Based on the service drawbacks of script killing under the new situation,this paper puts forward the expression strategies of scene superposition,restoration,participation and co-creation from the aspects of function orientation,application environment,interaction mode and feedback way.This strategy improves the standardization,empowerment accuracy and value depth of script killing scene service,and provides a useful referenceforits benigndevelopment.