社区体育组织服务能力的内涵新解、结构模型及提升策略

The Theoretical Connotation,Structural Model and Improvement Strategy of the Service Capacity of Community Sports Organizations

社区体育组织是实施全民健身国家战略的基础平台,具有基础性和战略性地位。提升社区体育组织服务能力是落实全民健身普惠性、均等性、可及性,推进群众体育全面发展的重要手段。主要运用文献资料法、逻辑分析法以及实地调查法,基于资源基础观和资源依赖理论,着重探讨社区体育组织服务能力的基础理论问题。研究认为:社区体育组织服务能力是一种满足辖区内社区成员体育服务需求所必需的综合能力,包括潜在服务能力与现实服务能力。潜在服务能力由人力资源、运营资金及场地设施3项基本要素构成;多元的筹资渠道与完善的资源网络是潜在服务能力转化为现实服务能力的关键要素。结合服务能力构成要素,基于社区体育组织服务能力存在的现实问题,研究有针对性地提出社区体育组织服务能力提升策略:1)打通政府资助路径,夯实组织资源挖掘潜在服务能力;2)树立公共服务意识,巩固组织资源强化潜在服务能力;3)赢得社会公信力,拓宽投资渠道保障现实服务能力;4)采用项目运作管理,构建资源网络巩固现实服务能力。为政府提升社区体育组织服务能力提供科学的理论依据。

Community sports organizations are fundamental platforms for implementing the national strategy of na-tional fitness.Improving the service capacity of community sport organizations is an important means to implement the inclusiveness,equality and accessibility of national fitness.It is also significant in promoting the in-depth de-velopment of national fitness accessibility and the all-round development of mass sports.This paper used literature analysis,logical analysis and field research,to discuss the service capacity of the community sport organizations on the basis of resource-based views and resource dependency theory.This paper concluded that the service ability of community sport organization was a comprehensive capacity to meet the sports service needs of community mem-bers in the jurisdiction,including potential service capacity and actual service capacity.The potential service capacity consisted of three key components:human resources,funding venues and facilities.Diverse financing channels and well-organized resource networks are vital to transforming the potential service capability into actual service capacity.Based on components and problems of the service capacity of community sport organization,the improvement strategies were proposed accordingly:(1)Establish access to government funding,integrate the organizational resources and release the potential service vitality;(2)Raise the public service awareness,consolidate the basic resources and strengthen the potential service capacity;(3)Improve the social credibility,enrich the investment channels to guarantee the actual service capacity;(4)Adopt the project operational management,form resource networks to strengthen the actual service capacity,providing scientific theoretical basis for the government to improve the service capacity of community sport organizations.