高校文化创意产品设计研究

Research on Cultural and Creative Product Design in Colleges and Universities

高校文化创意产品是校园文化的重要载体,其存在功能性不强、同质化严重、系列化程度较低等问题,不利于校园文化的传播,因此需要探索高校文化创意产品设计的思路,以提升校园文化的传播效率。文章通过分析高校文化创意产品的现存问题,提出高校文化创意产品设计的思路,以此进行设计实践并对方案进行评估。以期为高校文化创意产品设计提供参考,增强高校文化的影响力。

College cultural creative products are important carriers of campus culture.Their weak functions,serious homogenization and low serialization are not conducive to the dissemination of campus culture.Therefore,it is necessary to explore the design ideas of college cultural creative products to improve the dissemination efficiency of campus culture.Through analyzing the existing problems of the cultural creative products in colleges and universities,this paper puts forward the design ideas of the cultural creative products in colleges and universities,so as to carry on the design practice and evaluate the scheme.In order to provide reference for the design of cultural creative products in colleges and universities,and enhance the influence of college culture.