平台玩具的平台性对中国潮流玩具设计的启发

The Platform Nature of Platform Toys'Inspiration to Chinese Trendy Toy Designs

当下盲盒经济为主导的中国潮流玩具行业面临转型升级,盲盒玩法无法满足设计驱动为核心的潮流玩具市场长期发展的需要,平台玩具作为一种新兴的潮流玩具,展现出较强的发展空间,因此,文章尝试探究平台玩具的平台性对中国潮流玩具设计带来的启发,通过归纳法、案例分析法对市场上主流的潮流玩具设计问题进行分析:即设计成本上升与设计风格趋同化;由此提出在设计成本问题上强调简约抽象化与设计流程分离化减少模具成本与IP延续成本,在设计风格趋同化问题上,通过客制化、设计流程分离化、跨界联名化解决设计创新力度不足的问题,以期为中国潮流玩具设计未来发展提供借鉴与启发。

At present,the Chinese trendy toy industry dominated by the blind box economy is facing transformation and upgrading.The blind box play method cannot meet the long-term development needs of the design driven trendy toy market.As an emerging trendy toy,platform toys show a strong development space.Therefore,this article attempts to explore the inspiration of the platform nature of platform toys for Chinese trendy toy design,through induction Case study method is used to analyze the mainstream design issues of trendy toys in the market,namely the increase in design costs and the convergence of design styles;Therefore,it is proposed to emphasize simplicity and abstraction in design cost and separation of design process to reduce mold cost and IP continuation cost,and to solve the problem of insufficient design innovation through customization,separation of design process and cross-border co branding in design style convergence,so as to provide reference and inspiration for the future development of China's trendy toy design.